Thursday, July 2, 2009

Happiness is more subject in your subject line.

If a certain lack of variety has weighed on the format of your day-to-day, feed-to-email deliveries, things are looking up at last. Recent advances in dollar-sign technology have brought some strange and fascinating new capabilities to the Email Branding section of FeedBurner's Email Subscriptions feature. Read on, ostensibly for the many useful pictures and descriptions, but really for the danger and excitement only a new checkbox can bring.

First, sign in to your Google Account on FeedBurner and then click your feed's title, then Publicize > Email Subscriptions > Email Branding.



Always want to feature the title of the latest post in your subject line? Just put ${latestItemTitle} in the Email Subject/Title textbox:



Do you often have more than one post per day? You can help your readers uncover exactly how many new missives you've got planned for them in each update. Check the "Change Subject…" box and reveal a secondary subject line to use when 2 or more feed posts are delivered in a single email.

Remember, good subject lines command attention in crowded inboxes.



Behold! The mythical "almost empty" inbox. But in this case, the most recent post's subject line, thanks to ${latestItemTitle}, is right in this FeedBurner-delivered email, shining through.



Have fun with this new feature, but please note that ${pithyRetort}, ${iambicPentameter}, and ${heartfeltApology} are not yet supported.

Posted by Paul Darga and Matt Shobe, FeedBurner Team
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18 comments:

  1. Mikes SumondongJuly 2, 2009 at 4:23 PM

    Thanks a lot for this!

    ReplyDelete
  2. BontangersJuly 2, 2009 at 5:05 PM

    Thanks for this info and Share
    Success with google adsense

    stop dreaming start action with google adsense

    ReplyDelete
  3. hopJuly 2, 2009 at 6:41 PM

    Oh, i see this tip is wonderful for business and also personal branding too.I will apply it on http://muavere.com

    ReplyDelete
  4. AnonymousJuly 2, 2009 at 7:13 PM

    Wow. I have been trying to figure out how to do this for a while now. This is great information for my readers to be able to see exactly they will be reading when they get my feed.

    Thanks a lot!!!

    ReplyDelete
  5. S.K.RoyJuly 2, 2009 at 8:40 PM

    Good tip and new idea to attract visitors to improve business.

    ReplyDelete
  6. AmandaJuly 3, 2009 at 5:35 AM

    This totally ROCKS! I've been waiting patiently for this and am so happy to see it here. Thank you for all your hard work!

    ReplyDelete
  7. KristinJuly 3, 2009 at 5:46 AM

    Many thanks. I am so excited about this feature!

    One question (sorry if I've missed the answer...) : how does this work in the sign-up box (form)?

    For example: my sign up box now shows:
    ${latestItemTitle} : French Word-A-Day

    Or (another way around:
    French Word-A-Day : ${latestItemTitle}


    Potential subscribers see they are signing up to:
    ${latestItemTitle}

    Again, forgive me for reading the news so fast; I'm just eager to use this feature and want to make sure that my sign-up form reads the same.

    Cheers!
    Kristin
    http://french-word-a-day.typepad.com

    ReplyDelete
  8. eldrisJuly 3, 2009 at 7:15 AM

    This is a great feature, thanks for adding it!

    ReplyDelete
  9. ViasnaJuly 4, 2009 at 2:15 AM

    Wow. very great a posts
    and nice your Blog.
    please visit me. Skhmer

    ReplyDelete
  10. DavidJuly 4, 2009 at 7:23 AM

    I wanted to make the same comment as Kristin. The feature is great for the email subject lines, but needs to be edited out on the subscription confirmation page.

    I don't want potential subscribers to be turned away by seeing they are signing up to "${latestItemTitle}".

    Thanks.

    ReplyDelete
  11. Lydia (The Perfect Pantry)July 5, 2009 at 3:09 AM

    Great feature, but it didn't work.

    ReplyDelete
  12. AnonymousJuly 5, 2009 at 6:01 AM

    @kristen and matt - we're fixing this

    ReplyDelete
  13. Andrew DJuly 12, 2009 at 7:52 PM

    Steve:

    I have wanted this feature for a long time. Thank you.

    However, like @kristen and @matt, I'm getting the incorrect behavior in the signup process. My potential new subscribers are seeing "${latestItemTitle}".

    ReplyDelete
  14. Corrupted LoverJuly 30, 2009 at 7:34 PM

    Hey thank you very much. I missed that completely when browsing the Feedburner site. This is going to come in very handy for me.

    Thank you again!
    Stephen

    ReplyDelete
  15. Ritu JainAugust 1, 2009 at 8:29 PM

    There is no doubt, it is great, but after placing this feedburner has stopped to publish my new posts, kindly solve my problem. my email id easyjain@gmail.com

    Otherwise feature is excellent , i was also in try to set this fuction last since 1 year

    ReplyDelete
  16. UnknownAugust 11, 2009 at 9:33 AM

    Hi

    In your Email Subscription Request they have fews mistakes in french.

    This is your version (with mistakes)

    « … vous allez recevoir un message de vérification apres avoir envoyè ce formulaire. FeedBurner activera votre inscription à “XXXX” quand vous répondrez a ce message de vérification. »

    This is a version without mistakes:

    … vous allez recevoir un message de vérification après avoir envoyé ce formulaire. FeedBurner activera votre inscription à “XXXX” quand vous répondrez à ce message. »

    Thanks

    ReplyDelete
  17. UnknownAugust 13, 2009 at 4:15 PM

    Hi!

    ${pithyRetort}, ${iambicPentameter}, and ${heartfeltApology}

    Ok, not yet supported... but what's the function of these commands???

    ReplyDelete
  18. AyeletDAugust 20, 2009 at 6:29 AM

    So great...exactly what I needed! Thanks!

    ReplyDelete

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